Gameplan Europe is a business consultancy which helps its clients identify and exploit business opportunities world-wide. The key activities are:

• Market investigations of opportunities or problems
• Development of business strategy and planning
• Executive search
• Setting up sales and distribution
• Publishing of business information

Based on the career background of the Managing Director in high-level management roles in the international toy field and utilising his wide ranging personal contacts, the business focus of the consultancy is directed towards child related consumer markets throughout Europe. The company was founded in 1988 by Andrew Dobbie, formerly European Marketing Director for Mattel Toys Inc. With current in-depth knowledge of the major European markets, he is a regular contributor to trade, marketing and financial press in the US and Europe. His wide span of personal involvement in the child products industry includes the chairmanship of, or presenting papers at, industry seminars in New York, London, Vienna, Zürich, Nürnberg, Valencia and Barcelona and the publishing of international directories of business information covering 41 countries.