When a company has taken a decision to sell its products
in a new market, it has to assess which of the following
is the best means of doing business:
- Appoint an exclusive importer-distributor or sales agency
- Sell to selected major customers from the head office
- Establish a joint-venture with a local company
- Acquire a local sales company
- Establish a local sales affiliate
Aided by the experience of many other companies and our knowledge
of the local market Gameplan Europe can assess the viability and
cost of each of these options. According to the means of distribution
chosen by the client we can then find the most suitable business
partner or we can recruit management to establish a sales office.
Decades of experience and in-depth knowledge of international
toy markets enable us to select reliable and suitable partners.
Management of distributor networks
Our international experience, our up-to-date knowledge of markets,
our language skills and geographical location enable us to manage
European distributors more cost and time effectively than a company
in the Far East or North America could do so using its own head
office personnel.
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